About SmartCommerce

SmartCommerceTM (formerly Carritus) empowers CPG brands like P&G, Unilever and Nestle to own and drive their customers’ buying experience. SmartCommerce provides the shortest, simplest path into the shopping carts at the customers’ choice of retailers while collecting data and actionable insights along the way.

Originally launched in Europe, the company now has an international presence including two offices in the US and one in Latin America.   The international SmartCommerce team has decades of experience in CPG eCommerce (it’s our passion), and would love the opportunity to show you what our next-gen eCommerce tools could be doing for your brand!

SmartCommerce Leadership includes:

Jennifer Silverberg

CEO
Previously SVP, Marketing and CMO of Channel Intelligence and myList; 25+ years experience working with major B:C and B:B brands across a range of CPG and related categories, in senior marketing and leadership positions.

Rob Wight

Executive Chairman
Founder and CEO of Channel Intelligence, the WTB and  analytics leader in online retail/CPG acquired by Google in 2013. Founder & CEO at Vcommerce, myList. Formerly GM at Microsoft.

Jesus Haro

President, Europe and Latin America
Former manager at Accenture, managing director of Carroggio. Extensive experience in retail and CPG market.

Russ Caldwell

VP, Data Operations
Director of Data Optimization at Channel Intelligence, myList and VP of Data Operations at ChannelIQ; 20+ years experience with data analysis, unification and classification

David Byelick

VP, US Sales
Consultative sales leader with over 25 years experience bringing brands and consumers closer together in ways that drive long-term sales growth. Nearly 10 years with Channel Intelligence/Google, delivering digital marketing and eCommerce solutions.

Gabriela Arraiz

Director of Products and Programs
Gabriela has 10+ years experience managing product development and client services from implementation to expansion, with both Channel Intelligence and myList.

Vadim Tarasov

VP, Corporate Development
Experienced venture investor and international business development professional, active in vertical marketplaces, eCommerce, big data and collaboration / productivity. Former entrepreneur, co-founder and CEO of B2B SaaS company.

Roberto Zoco

CTO
10+ years experience in internet technologies. Roberto worked in a number of major tech companies, such as Indra, and two online start-ups.

Carlos Ordóñez

CFO
Extensive finance experience in e-commerce; 14 years in investment banking, including Banco Madrid and Banca Premier.

Andrés Fernández

Latin America Director of Sales
Andrés has over 15 years of experience in developing software and leading software development teams, in South America and USA. He formerly worked as a Team Leader at Experian (Credit Risk Model Development Group) and has Master of IT Service Management, Certified ITIL Expert, and Certified Consultant in Quality Management ISO-9001.

Jose Zugarramurdi

Sales Director, Europe
Extensive experience in Digital Advertising environment, with more than 10 years working in mainstream media and Ecommerce solution sales. Jose is a business development specialist, with a passion for understanding the needs of brands and providing the right solution.

Encarna Oubiña

Product Catalog Manager
Encarna brings 6+ years of experience in product catalog management for ecommerce. She also has extensive experience in project management and computer system sales/marketing.