SmartCommerce in the news!

It’s true that lifetime customer value can’t be overestimated, but why would any brand pay more than necessary to get a new user?

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SmartCommerce CEO, Jennifer Silverberg, talks CPG on the Retail Tech Podcast.

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There are lots of reasons consumers don’t like shopping at physical stores. Recent trends in e-commerce, however, suggest this could change in the near future.

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CPG brands are faced with a challenge: How do they replicate impulse purchases online, where point-of-sale marketing collateral aren’t relevant?

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Turns out the potential customers sitting on the fence of indecision don’t need as big of a push as you thought. Fence-sitters will take the plunge themselves if you do just one thing.

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Every second a consumer spends converting places you at risk of losing him. The biggest hurdle standing in the way of CPG success is their own old-school views on conversion.

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Consumer packaged goods in physical stores can still capitalize on a certain serendipity, but here too, e-commerce is catching up.

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As impulse shopping moves online, CPG companies must make it easier to get a product into the cart, and hit online shoppers at exactly the right moment.

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It has taken a long time for e-commerce to make significant inroads into the grocery business, but that dam seems about to break in a number of ways.

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Jennifer Silverberg, CEO of CPG ecommerce technology suite SmartCommerce, spoke with eMarketer’s Tricia Carr about what CPG brands can do to convert new and existing customers online.

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CPG Marketing News

Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!

E-commerce is reversing the slowdown in sales of CPGs, contributing to topline growth in select categories, including groceries.

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The store, called Kroger Marketplace, features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, clothing, and prepared foods.

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Analysts agree that grocery retailers need to make some fundamental changes to address the shoppers who are moving online.

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New ways to get products on Kroger’s ClickList system, online pay, website improvements and even a cool-sounding “bananacam” are some of the tech initiatives Kroger Co. is developing.

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The expected rapid growth of the online grocery market presents opportunities for retailers, a report says, but that growth may also come with challenges.

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