It’s true that lifetime customer value can’t be overestimated, but why would any brand pay more than necessary to get a new user?
SmartCommerce CEO, Jennifer Silverberg, talks CPG on the Retail Tech Podcast.
There are lots of reasons consumers don’t like shopping at physical stores. Recent trends in e-commerce, however, suggest this could change in the near future.
CPG brands are faced with a challenge: How do they replicate impulse purchases online, where point-of-sale marketing collateral aren’t relevant?
Turns out the potential customers sitting on the fence of indecision don’t need as big of a push as you thought. Fence-sitters will take the plunge themselves if you do just one thing.
Every second a consumer spends converting places you at risk of losing him. The biggest hurdle standing in the way of CPG success is their own old-school views on conversion.
Consumer packaged goods in physical stores can still capitalize on a certain serendipity, but here too, e-commerce is catching up.
As impulse shopping moves online, CPG companies must make it easier to get a product into the cart, and hit online shoppers at exactly the right moment.
It has taken a long time for e-commerce to make significant inroads into the grocery business, but that dam seems about to break in a number of ways.
Jennifer Silverberg, CEO of CPG ecommerce technology suite SmartCommerce, spoke with eMarketer’s Tricia Carr about what CPG brands can do to convert new and existing customers online.
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E-commerce is reversing the slowdown in sales of CPGs, contributing to topline growth in select categories, including groceries.
The store, called Kroger Marketplace, features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, clothing, and prepared foods.
Analysts agree that grocery retailers need to make some fundamental changes to address the shoppers who are moving online.
New ways to get products on Kroger’s ClickList system, online pay, website improvements and even a cool-sounding “bananacam” are some of the tech initiatives Kroger Co. is developing.
The expected rapid growth of the online grocery market presents opportunities for retailers, a report says, but that growth may also come with challenges.