Haley Rubin, VP of Client Success at SmartCommerce, was mentioned in Shopper Marketing Institute’s ‘Comings and Goings’ for April 2018!
The following is a short list of additional solutions providers delivering unique value to the consumer goods industry.
The online model for CPG products works only if it mirrors brick-and-mortar: toss it into your existing online shopping cart and move on with life.
SmartCommerce enables a technology that lies under online ads for CPG brands and shortens the buyer’s path to purchase.
The NRF says consumers will spend an average of $967 this holiday season. With a tight budget to divvy up between all of the fun and necessary party needs, brands should consider boosting all digital holiday content with a simple one-click-to-cart solution.
Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn’t they create an easy path to purchase it?
As CPG shopping continues to grow online, retailers best positioned to win are those that partner with brands to simplify conversion.
Now is the perfect time for brands to entice parents everywhere to add products to one of these active online carts for back to school shopping.
Gen X parents are starting to pick up on Millennial shopping behaviors this fall, including using their online carts as shopping lists.
Registration is open for the Path to Purchase Institute’s one-day symposium, E-Commerce: Transforming the Shopper Journey, taking place Sept. 26 in Chicago.
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
Most U.S. food shoppers say they would switch retailers to one that offers a better digital shopping experience, according to a new report.
A January 2018 survey of US adults by OnePoll delved into impulse shopping behavior and found food and groceries are the most popular unplanned products that make their way into shopping carts, cited by 71% of respondents.
Consumers are buying more groceries and other consumer goods online, and retailers like Walmart have responded. But are grocery retailers doing enough to entice consumers to change their shopping behavior?
More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers.
Walmart.com will soon begin offering same-day delivery to some customers in New York City, and it has purchased a local startup to help it with the behind-the-scenes logistics.