Jennifer Silverberg, CEO of CPG ecommerce technology suite SmartCommerce, spoke with eMarketer’s Tricia Carr about what CPG brands can do to convert new and existing customers online.
The same thing that happened to the video industry is starting to happen right now with the CPG business. CPG brands who get into e-commerce now will win.
So many CPG brands spend huge amounts of time and money developing fantastic marketing on digital channels that has little chance to convert because the path to do so requires way too much work.
Retail shelf positioning has long been near the top of CPG manufacturers’ minds with every major CPG brand having executives and field teams that work to ensure the best possible placement on critical retail shelves. The same concept applies directly to placement on websites, or “digital shelves.”
As online shopping for CPG and grocery products has grown rapidly, grocery lists are quickly becoming casualties of the shift.
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
Amazon unveiled technology that will let shoppers grab groceries without having to scan and pay for them.
Amazon — which has been working on expanding grocery delivery since 2007 — is taking aim at the $650 billion grocery industry.
Younger shoppers (Millennials) spread purchases across many new options, including online services.
Wal-Mart has expanded its online grocery business, which lets customers place their orders online and pick them up in the store. This service was rolled out to 30 new markets during the quarter for a total of about 60.
Traditional retailers and supermarkets are trying to turn a weakness—their costly brick-and-mortar stores—into a competitive advantage.
The future is here and it has taken the form of Amazon’s Echo, a combination wireless speaker, virtual assistant, and smarthome hub. As it’s designed to be used primarily in the home or kitchen, CPG brands have plenty of opportunity to capitalize on Echo.
A new report says the online retail giant is gearing up to launch its first brand of foodstuffs by “as soon as the end of the month.”
One quarter of consumers now order grocery products online, according to a Nielsen survey, and 55% are willing to do so in the future.
Grocery delivery services and online grocery shopping are both rapidly expanding, 25 years after Peapod pioneered the concept.