CPG brands are faced with a challenge: How do they replicate impulse purchases online, where point-of-sale marketing collateral aren’t relevant?
Turns out the potential customers sitting on the fence of indecision don’t need as big of a push as you thought. Fence-sitters will take the plunge themselves if you do just one thing.
Every second a consumer spends converting places you at risk of losing him. The biggest hurdle standing in the way of CPG success is their own old-school views on conversion.
Consumer packaged goods in physical stores can still capitalize on a certain serendipity, but here too, e-commerce is catching up.
As impulse shopping moves online, CPG companies must make it easier to get a product into the cart, and hit online shoppers at exactly the right moment.
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Analysts agree that grocery retailers need to make some fundamental changes to address the shoppers who are moving online.
New ways to get products on Kroger’s ClickList system, online pay, website improvements and even a cool-sounding “bananacam” are some of the tech initiatives Kroger Co. is developing.
The expected rapid growth of the online grocery market presents opportunities for retailers, a report says, but that growth may also come with challenges.
In response to Mr. Pritchard’s speech last week to the IAB Annual Leadership Meeting on the problems of digital ad viewability and fraud, among other things, the Outdoor Advertising Association of America has put up six billboards near P&G headquarters in Cincinnati shouting out: “Hey Marc, This ad is real.”
Amazon unveiled technology that will let shoppers grab groceries without having to scan and pay for them.
Amazon — which has been working on expanding grocery delivery since 2007 — is taking aim at the $650 billion grocery industry.
Younger shoppers (Millennials) spread purchases across many new options, including online services.
Wal-Mart has expanded its online grocery business, which lets customers place their orders online and pick them up in the store. This service was rolled out to 30 new markets during the quarter for a total of about 60.
Traditional retailers and supermarkets are trying to turn a weakness—their costly brick-and-mortar stores—into a competitive advantage.
The future is here and it has taken the form of Amazon’s Echo, a combination wireless speaker, virtual assistant, and smarthome hub. As it’s designed to be used primarily in the home or kitchen, CPG brands have plenty of opportunity to capitalize on Echo.