SmartCommerce in the news!

Registration is open for the Path to Purchase Institute’s one-day symposium, E-Commerce: Transforming the Shopper Journey, taking place Sept. 26 in Chicago.

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Competing in the online space may seem overwhelming to retailers that do not have decades of experience marketing there, but there is a wealth of knowledge, experience and opportunity waiting for them in their CPG brand partners.

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Putting engagement in front of the sale with consumers who have already developed purchase intent frustrates them. The best thing brands can give them is a simple path to conversion.

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The average consumer reports keeping at least two active carts of products they intend to go back and purchase later. This makes the job of CPG marketers fairly straightforward: Get items into consumer carts. Then, let the retailer do the work of guiding the shopper to checkout when she is ready.

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SmartCommerce’s findings show that a large share of shoppers add items to online carts only to leave them there for days, weeks or more, suggesting an industry ripe for automated baskets or shopping lists.

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Entrepreneurs at all levels ask themselves everyday, “How can I excel in business?” Here are 72 answers to that question.

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It’s true that lifetime customer value can’t be overestimated, but why would any brand pay more than necessary to get a new user?

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SmartCommerce CEO, Jennifer Silverberg, talks CPG on the Retail Tech Podcast.

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There are lots of reasons consumers don’t like shopping at physical stores. Recent trends in e-commerce, however, suggest this could change in the near future.

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CPG brands are faced with a challenge: How do they replicate impulse purchases online, where point-of-sale marketing collateral aren’t relevant?

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CPG Marketing News

Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!

Yesterday’s prime day suggests CPG play a central role in Amazon’s Alexa strategy, with the vast majority of “Alexa only” deals aimed specifically at CPG products.

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Amazon has declared July 11 to be Prime Day, but savings will kick off even earlier this year, with what marks Amazon’s third attempt at such a large-scale event. Target, Wal-Mart, and Best Buy will likely roll out their own deals this week to compete.

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Amazon’s $13.7 billion purchase of Whole Foods has been described as revolutionary, sending shockwaves across the grocery sector, but a look at how consumers are buying their groceries and other CPG items suggests Amazon is simply responding fast to where the money is.

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The low-margin grocery sector has become a high-stakes battleground with a variety of new and existing players competing for share.

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The online retail giant announced Friday that is buying organic grocery chain Whole Foods (WFM) for $13.7 billion in cash. The deal values Whole Foods at $42 a share, 27% higher than where the stock was trading Thursday.

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