SmartCommerce’s findings show that a large share of shoppers add items to online carts only to leave them there for days, weeks or more, suggesting an industry ripe for automated baskets or shopping lists.
Entrepreneurs at all levels ask themselves everyday, “How can I excel in business?” Here are 72 answers to that question.
It’s true that lifetime customer value can’t be overestimated, but why would any brand pay more than necessary to get a new user?
SmartCommerce CEO, Jennifer Silverberg, talks CPG on the Retail Tech Podcast.
There are lots of reasons consumers don’t like shopping at physical stores. Recent trends in e-commerce, however, suggest this could change in the near future.
CPG brands are faced with a challenge: How do they replicate impulse purchases online, where point-of-sale marketing collateral aren’t relevant?
Turns out the potential customers sitting on the fence of indecision don’t need as big of a push as you thought. Fence-sitters will take the plunge themselves if you do just one thing.
Every second a consumer spends converting places you at risk of losing him. The biggest hurdle standing in the way of CPG success is their own old-school views on conversion.
Consumer packaged goods in physical stores can still capitalize on a certain serendipity, but here too, e-commerce is catching up.
As impulse shopping moves online, CPG companies must make it easier to get a product into the cart, and hit online shoppers at exactly the right moment.
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The low-margin grocery sector has become a high-stakes battleground with a variety of new and existing players competing for share.
The online retail giant announced Friday that is buying organic grocery chain Whole Foods (WFM) for $13.7 billion in cash. The deal values Whole Foods at $42 a share, 27% higher than where the stock was trading Thursday.
E-commerce is reversing the slowdown in sales of CPGs, contributing to topline growth in select categories, including groceries.
The store, called Kroger Marketplace, features nearly everything you would find in a Target or Walmart store, but with a greater focus on groceries, alcohol, clothing, and prepared foods.
Analysts agree that grocery retailers need to make some fundamental changes to address the shoppers who are moving online.