Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn’t they create an easy path to purchase it?
As CPG shopping continues to grow online, retailers best positioned to win are those that partner with brands to simplify conversion.
Now is the perfect time for brands to entice parents everywhere to add products to one of these active online carts for back to school shopping.
Gen X parents are starting to pick up on Millennial shopping behaviors this fall, including using their online carts as shopping lists.
Registration is open for the Path to Purchase Institute’s one-day symposium, E-Commerce: Transforming the Shopper Journey, taking place Sept. 26 in Chicago.
Competing in the online space may seem overwhelming to retailers that do not have decades of experience marketing there, but there is a wealth of knowledge, experience and opportunity waiting for them in their CPG brand partners.
Putting engagement in front of the sale with consumers who have already developed purchase intent frustrates them. The best thing brands can give them is a simple path to conversion.
The average consumer reports keeping at least two active carts of products they intend to go back and purchase later. This makes the job of CPG marketers fairly straightforward: Get items into consumer carts. Then, let the retailer do the work of guiding the shopper to checkout when she is ready.
SmartCommerce’s findings show that a large share of shoppers add items to online carts only to leave them there for days, weeks or more, suggesting an industry ripe for automated baskets or shopping lists.
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More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers.
Walmart.com will soon begin offering same-day delivery to some customers in New York City, and it has purchased a local startup to help it with the behind-the-scenes logistics.
Amazon.com Inc. spent its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent.
Yesterday’s prime day suggests CPG play a central role in Amazon’s Alexa strategy, with the vast majority of “Alexa only” deals aimed specifically at CPG products.
Amazon has declared July 11 to be Prime Day, but savings will kick off even earlier this year, with what marks Amazon’s third attempt at such a large-scale event. Target, Wal-Mart, and Best Buy will likely roll out their own deals this week to compete.