SmartCommerce in the news!

The online model for CPG products works only if it mirrors brick-and-mortar: toss it into your existing online shopping cart and move on with life.

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SmartCommerce enables a technology that lies under online ads for CPG brands and shortens the buyer’s path to purchase.

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The NRF says consumers will spend an average of $967 this holiday season. With a tight budget to divvy up between all of the fun and necessary party needs, brands should consider boosting all digital holiday content with a simple one-click-to-cart solution.

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Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn’t they create an easy path to purchase it?

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As CPG shopping continues to grow online, retailers best positioned to win are those that partner with brands to simplify conversion.

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Now is the perfect time for brands to entice parents everywhere to add products to one of these active online carts for back to school shopping.

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Gen X parents are starting to pick up on Millennial shopping behaviors this fall, including using their online carts as shopping lists.

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Registration is open for the Path to Purchase Institute’s one-day symposium, E-Commerce: Transforming the Shopper Journey, taking place Sept. 26 in Chicago.

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Competing in the online space may seem overwhelming to retailers that do not have decades of experience marketing there, but there is a wealth of knowledge, experience and opportunity waiting for them in their CPG brand partners.

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Putting engagement in front of the sale with consumers who have already developed purchase intent frustrates them. The best thing brands can give them is a simple path to conversion.

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CPG Marketing News

Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!

Consumers are buying more groceries and other consumer goods online, and retailers like Walmart have responded. But are grocery retailers doing enough to entice consumers to change their shopping behavior?

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More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers.

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Walmart.com will soon begin offering same-day delivery to some customers in New York City, and it has purchased a local startup to help it with the behind-the-scenes logistics.

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Amazon.com Inc. spent its first day as the owner of a brick-and-mortar grocery chain cutting prices at Whole Foods Market as much as 43 percent.

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Yesterday’s prime day suggests CPG play a central role in Amazon’s Alexa strategy, with the vast majority of “Alexa only” deals aimed specifically at CPG products.

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