Registration is open for the Path to Purchase Institute’s one-day symposium, E-Commerce: Transforming the Shopper Journey, taking place Sept. 26 in Chicago.
Competing in the online space may seem overwhelming to retailers that do not have decades of experience marketing there, but there is a wealth of knowledge, experience and opportunity waiting for them in their CPG brand partners.
Putting engagement in front of the sale with consumers who have already developed purchase intent frustrates them. The best thing brands can give them is a simple path to conversion.
The average consumer reports keeping at least two active carts of products they intend to go back and purchase later. This makes the job of CPG marketers fairly straightforward: Get items into consumer carts. Then, let the retailer do the work of guiding the shopper to checkout when she is ready.
SmartCommerce’s findings show that a large share of shoppers add items to online carts only to leave them there for days, weeks or more, suggesting an industry ripe for automated baskets or shopping lists.
Entrepreneurs at all levels ask themselves everyday, “How can I excel in business?” Here are 72 answers to that question.
It’s true that lifetime customer value can’t be overestimated, but why would any brand pay more than necessary to get a new user?
SmartCommerce CEO, Jennifer Silverberg, talks CPG on the Retail Tech Podcast.
There are lots of reasons consumers don’t like shopping at physical stores. Recent trends in e-commerce, however, suggest this could change in the near future.
CPG brands are faced with a challenge: How do they replicate impulse purchases online, where point-of-sale marketing collateral aren’t relevant?
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
Yesterday’s prime day suggests CPG play a central role in Amazon’s Alexa strategy, with the vast majority of “Alexa only” deals aimed specifically at CPG products.
Amazon has declared July 11 to be Prime Day, but savings will kick off even earlier this year, with what marks Amazon’s third attempt at such a large-scale event. Target, Wal-Mart, and Best Buy will likely roll out their own deals this week to compete.
Amazon’s $13.7 billion purchase of Whole Foods has been described as revolutionary, sending shockwaves across the grocery sector, but a look at how consumers are buying their groceries and other CPG items suggests Amazon is simply responding fast to where the money is.
The low-margin grocery sector has become a high-stakes battleground with a variety of new and existing players competing for share.
The online retail giant announced Friday that is buying organic grocery chain Whole Foods (WFM) for $13.7 billion in cash. The deal values Whole Foods at $42 a share, 27% higher than where the stock was trading Thursday.