CPG Marketing Blog

It’s important that brands ensure that their products are ready to buy where consumers are (online) and be optimized for their go-to platform (mobile).

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Remember the last TV you bought? If you’re like most people, you conducted research comparing features, prices and support before making a final purchase decision. What about the last new candy bar or spaghetti sauce you bought? Not so much, right? You probably were inspired by seeing it while shopping and briefly thought, “this looks… Read more

Bridging intent to conversion simplifies the entire marketing process. Every second a consumer spends converting places you at risk of losing that sale.

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CPG brands should get into e-commerce now to avoid the fate of Blockbuster video.

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Ensuring the best digital shelf placement requires continuous and proactive monitoring.

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As online shopping for CPG and grocery products has grown rapidly, grocery lists are quickly becoming casualties of the shift.

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The biggest missing piece in omnichannel retail today, especially for consumer packaged goods (CPG), is bridging intent to conversion.

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Marketers know that messages resonate with target segments differently depending on demographics and psychographics. However, in our omnichannel retail world, the message, channel and shopping journey are also significant considerations for marketers everywhere.

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Omnishoppers make decisions at such speed that companies that aren’t at their fingertips at a moment’s notice lose their interest.

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Retailers and consumer packaged goods brands have an unprecedented opportunity to work together, particularly if they focus on their shared objective to get products into carts, in-store or digital.

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Effectively reaching this “always on” omnishopper is vital to long-term success. If you’re worried that you’re a bit behind in addressing the opportunity, you’ll be glad to know there’s still time to benefit from this sea change in consumer behavior … if you act quickly.

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Consumer expectations are driving rapid and exciting change in the retail environment. Omnichannel, always-on shopping behavior is increasingly becoming the norm, and technology solutions like buy online pick-up in store (BOPIS), Instacart and AmazonFresh are taking off because they are tailored to meet the needs of today’s “omnishoppers.”

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While 79% of consumers make a shopping list before visiting a grocery or drug store, less than half make a list when buying food and personal care items online.

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As Millennials begin to buy homes and have children of their own, they’re quickly becoming the most important market segment and will continue to drive preferences across the spectrum. Smart brands and retailers who find ways to meet their needs in unique, intelligent ways will find their numbers rising with all audiences.

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Everyone talks about Millennials seeking convenience, but we surveyed 400 shoppers and found that it’s actually the #1 reason people buy CPG products online across ALL age cohorts.

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We surveyed 400 shoppers and found that 50% of shoppers have visited the website of their favorite CPG brand.

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At a SmartCommerce panel, we surveyed 400 shoppers and found that 2/3 still like grocery shopping. In fact, 23% indicated that they really enjoy it. It’s important that brands give shoppers an online experience that’s equally as enjoyable as going to the store.

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CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers’ bodies, arguably building and requiring a much closer connection with customers.

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All CPG marketers know that bad things happen when shelf placement in stores is not monitored. We have seen it all: unopened shippers, broken coupon machines, and competitors taking your prime position.  Unless you keep a close watch on your shelf space many of your products can end up unnoticed and ultimately unsold. Even worse… Read more
We compared the latest US Census Retail Trade data with data from 1010 Analytics to show how fast Online Grocery shopping is growing compared to the very tepid grocery retail growth overall. Read more