CPG Marketing Blog

By: Jennifer Silverberg This could be the merriest Christmas of all for e-commerce, with more people saying they plan to shop online than in stores this holiday season. We’ll see if those receipts end up eclipsing brick-and-mortar — but even if they don’t, it’s only a matter of (a short amount) of time. Just as… Read more

Last month, the SmartCommerce team attended the 2017 Path to Purchase Expo which gathered thought leaders including from brands, retailers, agencies, and category suppliers for three days of learning and collaboration.

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Distracted online consumers are both a challenge and a huge opportunity for CPG brands. In our session at the Path to Purchase Expo, The Digital Impulse Buy: A Game-Changer for CPG Brands, SmartCommerce will be sharing insights on how brands and retailers can thrive with these new consumers.

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For younger shoppers permanently attached to their mobile devices online shopping carts act as shopping lists. That’s often the case as well for parents during back-to-school season.

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SmartCommerce is very honored to have been selected as an Editor’s Choice winner at this year’s Path to Purchase Expo E-commerce Symposium, produced by the Path to Purchase Institute. This recognition from Shopper Marketing magazine showcases the must-see exhibitors at the expo, which is attended by the brightest thinkers in consumer product retail.

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When Walmart entered the grocery business in the 1990s, it became one of the world’s largest grocers seemingly overnight. Some retailers are still recovering from that shock, but as it turns out, that shift may turn out to be nothing compared to the impact of CPG products’ massive move to online shopping. The online giant… Read more
Imagine you’re a busy mom who sees a video ad for new toddler-friendly pancakes (Sprinkles? Sparkles? Whatever, but they’re toddler-friendly in some meaningful way). Tired of fighting to get your little one to eat, you click on the ad to buy the product. But wait! First, you’re taken to a pop-up asking you to “like”… Read more

Online shopping continues to increase in popularity, but CPG products in particular have seen a recent spike in digital sales as well.

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Carting is the new conversion, which means that brands must make it easy to add products into online carts.

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SmartCommerce CEO Jennifer Silverberg will join experts from Google and sgsco on the Contextual Commerce panel.

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For CPG brands, carting is the new conversion. The goal of every campaign should be to empower consumers to cart items with as few clicks as possible.

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It’s important that brands ensure that their products are ready to buy where consumers are (online) and be optimized for their go-to platform (mobile).

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Remember the last TV you bought? If you’re like most people, you conducted research comparing features, prices and support before making a final purchase decision. What about the last new candy bar or spaghetti sauce you bought? Not so much, right? You probably were inspired by seeing it while shopping and briefly thought, “this looks… Read more

Bridging intent to conversion simplifies the entire marketing process. Every second a consumer spends converting places you at risk of losing that sale.

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CPG brands should get into e-commerce now to avoid the fate of Blockbuster video.

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Ensuring the best digital shelf placement requires continuous and proactive monitoring.

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As online shopping for CPG and grocery products has grown rapidly, grocery lists are quickly becoming casualties of the shift.

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The biggest missing piece in omnichannel retail today, especially for consumer packaged goods (CPG), is bridging intent to conversion.

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Marketers know that messages resonate with target segments differently depending on demographics and psychographics. However, in our omnichannel retail world, the message, channel and shopping journey are also significant considerations for marketers everywhere.

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Omnishoppers make decisions at such speed that companies that aren’t at their fingertips at a moment’s notice lose their interest.

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