The online model for CPG products works only if it mirrors brick-and-mortar: toss it into your existing online shopping cart and move on with life.
Last month, the SmartCommerce team attended the 2017 Path to Purchase Expo which gathered thought leaders including from brands, retailers, agencies, and category suppliers for three days of learning and collaboration.
Distracted online consumers are both a challenge and a huge opportunity for CPG brands. In our session at the Path to Purchase Expo, The Digital Impulse Buy: A Game-Changer for CPG Brands, SmartCommerce will be sharing insights on how brands and retailers can thrive with these new consumers.
For younger shoppers permanently attached to their mobile devices online shopping carts act as shopping lists. That’s often the case as well for parents during back-to-school season.
SmartCommerce is very honored to have been selected as an Editor’s Choice winner at this year’s Path to Purchase Expo E-commerce Symposium, produced by the Path to Purchase Institute. This recognition from Shopper Marketing magazine showcases the must-see exhibitors at the expo, which is attended by the brightest thinkers in consumer product retail.
Online shopping continues to increase in popularity, but CPG products in particular have seen a recent spike in digital sales as well.
Carting is the new conversion, which means that brands must make it easy to add products into online carts.
SmartCommerce CEO Jennifer Silverberg will join experts from Google and sgsco on the Contextual Commerce panel.
For CPG brands, carting is the new conversion. The goal of every campaign should be to empower consumers to cart items with as few clicks as possible.
It’s important that brands ensure that their products are ready to buy where consumers are (online) and be optimized for their go-to platform (mobile).
Bridging intent to conversion simplifies the entire marketing process. Every second a consumer spends converting places you at risk of losing that sale.
CPG brands should get into e-commerce now to avoid the fate of Blockbuster video.
Ensuring the best digital shelf placement requires continuous and proactive monitoring.
As online shopping for CPG and grocery products has grown rapidly, grocery lists are quickly becoming casualties of the shift.
The biggest missing piece in omnichannel retail today, especially for consumer packaged goods (CPG), is bridging intent to conversion.
Marketers know that messages resonate with target segments differently depending on demographics and psychographics. However, in our omnichannel retail world, the message, channel and shopping journey are also significant considerations for marketers everywhere.