Bridging intent to conversion simplifies the entire marketing process. Every second a consumer spends converting places you at risk of losing that sale.
CPG brands should get into e-commerce now to avoid the fate of Blockbuster video.
Ensuring the best digital shelf placement requires continuous and proactive monitoring.
As online shopping for CPG and grocery products has grown rapidly, grocery lists are quickly becoming casualties of the shift.
The biggest missing piece in omnichannel retail today, especially for consumer packaged goods (CPG), is bridging intent to conversion.
Marketers know that messages resonate with target segments differently depending on demographics and psychographics. However, in our omnichannel retail world, the message, channel and shopping journey are also significant considerations for marketers everywhere.
Omnishoppers make decisions at such speed that companies that aren’t at their fingertips at a moment’s notice lose their interest.
Retailers and consumer packaged goods brands have an unprecedented opportunity to work together, particularly if they focus on their shared objective to get products into carts, in-store or digital.
Effectively reaching this “always on” omnishopper is vital to long-term success. If you’re worried that you’re a bit behind in addressing the opportunity, you’ll be glad to know there’s still time to benefit from this sea change in consumer behavior … if you act quickly.
Consumer expectations are driving rapid and exciting change in the retail environment. Omnichannel, always-on shopping behavior is increasingly becoming the norm, and technology solutions like buy online pick-up in store (BOPIS), Instacart and AmazonFresh are taking off because they are tailored to meet the needs of today’s “omnishoppers.”