CPG eCommerce was already growing at a rapid pace, but COVID-19 accelerated its growth across the globe. CPG brands and retailers have had to evolve rapidly and will need to stay at the forefront of change to maintain momentum and sustain profitable growth in the coming year.
As we navigate out of the pandemic, here are four numbers from 2020 that every CPG marketer should know:
U.S. online grocery sales for delivery and pickup hit a record $7.2 billion in June, a 9% increase over May, which set the previous record at $6.6 billion (Digital Commerce 360).Retail platforms had a massive global traffic increase between January 2019 and June 2020, surpassing even holiday season traffic peaks. Overall, retail websites generated almost 22 billion visits in June 2020, up from 16.07 billion global visits in January 2019 (Statista).
In May, BOPIS (buy online pick up in store) grew by 195% year-over-year. Curbside pickup rose 208% between April 1 and 20 compared to the same period in 2019 (Range Me).
During the third quarter of 2020, Amazon generated total net sales of nearly $96.15 billion, surpassing the $69.98 billion in the same quarter of 2019 (Statista).
As we wrap up the year, now is the time for CPG marketers to start thinking about 2021. To learn how SmartCommerce Click2Cart® technology can help your CPG brand drive online sales in 2021, contact us or request a demo.