The modern shopping experience is ever-evolving. Consumers are having groceries delivered to their doorsteps, discovering new products on social media, and using voice assistants to make purchases. E-commerce sales account for nearly 11% of the total U.S. market across all merchants, and are predicted to increase 14.8% year-over-year. By 2023, U.S. e-commerce sales are expected to reach $915 billion. Due to the pandemic, e-commerce growth is quickly accelerating at a much more rapid pace.
With the surge in online shopping, many of whom were first time online grocery shoppers, consumer behavior is expected to maintain the new normal of shopping online for groceries, household items, and non-essentials. The path to purchase now starts in the home.
So how can brands effectively engage consumers when buying groceries online is the new norm? Download our latest report, partnership with Brandshare, to learn how you can increase purchase conversion and capture market share when consumer online shopping is at an all-time high.
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