SmartCommerce’s Click2Cart technology was recently highlighted in Shopper Marketing Magazine’s April edition. The article recognized how Click2Cart is helping CPG brands win online by eliminating the multiple steps that is typically required when buying online.
To read the full article in Shopper Marketing Magazine, click here.
From the article:
“The company is working with product manufacturers such as Mondelez International, Procter & Gamble, Unilever, Wrigley, Nestle and Danone. Over a year old, the tool makes ads featured in a social feed or as a display ad shoppable with one click. When users view an ad for Wrigley Extra gum, for example, and click the ad, they’re automatically taken to a page that puts the product into the partnering retailer’s online cart. The next step on that e-tailer page is confirming that you wanted to add the products into a cart (in case of accidental clicks, I presume) and then purchasing or shopping for more products to fill out your basket.”
To learn more about how our Click2Cart technology can help your brand capture digital impulse purchases, contact us today!