According to our recent study, COVID-19 is changing how consumers plan to spend Thanksgiving. The survey asked 600 consumers how they plan to spend Thanksgiving this year, and the majority of respondents (36.67%) said they’ll be spending it at home without guests, compared to last year when only 21.79% spent it at home alone. Consumers will be traveling less, with 25.5% of consumers stating that they’ll be visiting family and friends, compared to 37.18% last year.
How did you spend Thanksgiving Day LAST year?
|At home without guests||21.79%|
|At home with guests||39.74%|
|I will be visiting family or friends||37.18%|
|I will be traveling and staying at a hotel/airbnb||1.28%|
How are you planning to spend Thanksgiving Day THIS year?
|At home without guests||36.67%|
|At home with guests||20.00%|
|I will be visiting family or friends||25.50%|
|I will be traveling and staying at a hotel/airbnb||0.67%|
|Not sure yet because of COVID-19||17.17%|
How consumers plan to spend Thanksgiving isn’t the only thing that looks different this year. COVID-19 has had a massive impact on the way consumers buy their groceries, with a surge in online grocery shopping. For many, buying groceries online has become the norm. In fact, our research shows that only 20% of online grocery shoppers will return to brick-and-mortar only buying when the pandemic is over. 56% of consumers said they’ll be doing at least some of their Thanksgiving grocery shopping online this year.
How are you going to do grocery shopping for Thanksgiving Day?
|I will order everything online||25.29%|
|I will order some things online, but I will also go to a grocery store||30.88%|
|I will go to a grocery store||43.82%|
At the onset of the pandemic, consumers reported issues with online grocery shopping including delays and difficulty with ordering. In April, 17.24% of consumers stated that their last delivery was delayed, and 60.75% reported that it was easy to make an order. In the August study, only 8.08% of consumers reported a delayed delivery, and nearly 75% said their order was easy.
|It was easy to order||74.13%|
|Delivery/Pick-up was on-time||60.05%|
|Some items I ordered were sold out||35.10%|
|Some items I ordered were substituted with something familiar||32.33%|
|Delivery was delayed||8.08%|
|I had to join a waiting list before I could shop||7.39%|
|My order was cancelled||2.08%|
|I was unable to schedule a Delivery/Pick-up time||0.69%|
We will continue to monitor consumer trends as we navigate out of the COVID-19 pandemic.