As consumer shopping habits rapidly evolve, CPG leaders turn to the Path To Purchase Institute to help identify trends and growth opportunities. The institute’s League of Leaders program includes global marketing leaders like Coca-Cola, Nestle, General Mills, Johnson & Johnson and Kimberly-Clark, who both contribute to, and draw from, the group’s collective view of changing marketplace dynamics.
SmartCommerce is very honored to have been selected as an Editor’s Choice winner at this year’s Path to Purchase Expo E-commerce Symposium, produced by the Path to Purchase Institute. This recognition from Shopper Marketing magazine showcases the must-see exhibitors at the expo, which is attended by the brightest thinkers in consumer product retail.
This year’s agenda of sessions reflects the massive changes happening in the way consumers shop for CPG products – we are on the cusp of realizing the unfulfilled promise of omni-channel retail. No longer will brick-and-mortar duke it out with e-commerce for retail dominance — the merging of the channels is finally here as modern connected shoppers buy online and pick-up in store, ditch shopping lists in favor of open online carts, and increasingly expect to be able to buy anything they want, anytime via a simple mouse click or voice command.
SmartCommerce harnesses this behavior to enable frictionless conversion at the moment awareness becomes intent. The company will be demoing the first and only direct-to-cart shopping solution purpose-built for CPG at the Path to Purchase expo.
Please visit us at Booth 743 at the Path To Purchase Expo in Chicago on Sept 27 and 28 to see what has Shopper Marketing magazine buzzing!