We surveyed 650 consumers about their Father’s Day shopping and learned that 26% are buying CPG products, such as personal care items or favorite snacks for Dad this year. 31% of Father’s Day gifts will be ordered online, either to have shipped or pick up in the store.
For Mother’s Day, 71% of consumers waited to buy their gifts until the WEEK OF the holiday, meaning that there’s likely still time for CPG brands to reach consumers online for Father’s Day.
Want to know how our Click2Cart® technology can help your brand reach consumers during holidays like this? We’d love to hear from you!