Meeting Your CPG Brand’s Prospect Where She/He is

A common construct for consumer packaged goods (CPG) marketers is to divide the buying cycle into stages: before the store, in the store, and after the store. But what happens when the consumer is rarely (if ever) going “in the store” at all when e-commerce becomes the primary path to purchase for highly impulse-driven CPG products?

Our CEO, Jennifer Silverberg, shares a few things with Total Retail that CPG marketers should consider for their 2021 marketing and e-commerce plans. Check our her article here.

And, if you want to know how our Click2Cart® technology can help your brand drive online sales in 2021 and beyond, leave us a quick note – we’d love to hear from you!


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