SmartCommerce Names Elizabeth Halkos Chief Operating Officer
Fast growth in CPG e-Commerce drives rapid team expansion.
Atlanta, GA – July 27, 2020, SmartCommerce is pleased to announce that Elizabeth Halkos has joined the company as its COO. Elizabeth joins SmartCommerce from Purchasing Power, a B2B2C eCommerce platform, where she helped the business grow from early stage to over $500M. During her 13-year tenure, she served in various leadership positions and played an integral role in two successful exits. SmartCommerce and its clients will benefit greatly from the unique experience she brings, which spans strategic planning, product development and innovation, channel sales strategy, partnerships, and operations.
“I’m very excited to be a part of a company that is leading the online innovation wave for CPG brands,” said Halkos. “SmartCommerce’s SaaS platform helps create the shortest path from consumer intent to purchase, which provides a solution for our CPG clients to maximize consumer impulse purchases online.”
Over the last year, SmartCommerce’s growth has been considerable, as it has broadened connections with many of the 50 world’s largest CPG companies and their retailer partners.
“Already this year, our CPG clients have used Click2Cart® to drive over $200 million of shopper orders into carts at partner retailers, and we expect that number to triple by the end of the year,” noted Jennifer Silverberg, SmartCommerce CEO. “Continuing to exceed client expectations during rapid expansion – particularly in volatile market times – demands someone with Elizabeth’s skill set. We are thrilled and humbled to add her to our team.”
About Elizabeth Halkos:
Halkos lives in Atlanta, is a board member at Emory University, and former Board President of the board for the Goizueta Business school at Emory University and is also a board member for the Boys & Girls Club of Metro Atlanta. Halkos was named one of 18 Women to watch by Inc in 2018.
SmartCommerce helps CPG companies sell more online by replacing old-school “where to buy” with a single click to send products into retailer carts. Built for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that has limited the potential for CPG digital purchases, by enabling simple one-click conversions of one or many products from any digital impulse point, into virtually any retailer cart. To learn more about SmartCommerce Click2Cart technology, please visit https://www.smartcommerce.co.