"26% of online shoppers expect to buy groceries online this year, up from only 8% who said they planned to do so a year ago.” - Morgan Stanley Survey in AdAge
Though late to ecommerce, CPG can outperform other categories in digital impulse buying.
"Low-consideration products fail if a consumer is forced to think about them, but they shine when simple conversion loops are available."
– SmartCommerce CEO, Jennifer Silverberg
