About Us

Who We Are

SmartCommerceTM helps CPG companies sell more online by replacing old-school “where to buy” with a single click to send products into retailer carts. Built for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that has limited the potential for CPG digital purchases, by enabling simple one-click conversions of one or many products from any digital impulse point, into virtually any retailer cart.

The international SmartCommerce team has decades of experience in CPG eCommerce (it’s our passion), and would love the opportunity to show you what our next-gen eCommerce tools could be doing for your brand!

SmartCommerce Team

Jennifer Silverberg

Chief Executive Officer
If you meet Jennifer, you should know: She thinks red wine and chocolate are the perfect food combination; if there is a mic around, she will grab it; if you ask about eCommerce, be prepared to talk a WHILE. Click here to cart the foodie items she can't live without, and here to read her full bio.

Russ Caldwell

Chief Data Officer
If you meet Russ, you should know: He is a huge movie fan (Star Wars and Superhero are some of his favorites), he likes to spend his vacations cruising around the Caribbean, and run/walks 5-6 miles daily. Click here to cart his favorite snack, or here to read his full bio.

Elizabeth Halkos

Chief Operating Officer
If you meet Elizabeth, you should know: she loves the outdoors – in fact, she once hiked all the way down and back the Grand Canyon in one day. She loves traveling with her family as well as trying new foods and restaurants. Click here to cart her favorite CPG's and here for her full bio..

Rob Sefick

Chief Technology Officer
If you meet Rob, you should know: He is a die-hard Pittsburgh Steelers fan, is an avid lunchtime runner, and he frequently starts his work day at 3am. Click here to cart the coffee that keeps him going, or here to read his full bio.    

Haley Rubin

VP, Client Success
If you meet Haley, you should know: She is a classically trained pianist; she used to be a keyboardist in a band (where she met her biggest fan, now husband); and she has three kids and a dog named Boston. Click here to cart her favorite treat, and here to read her full bio.

David Byelick

SVP, Sales
If you meet David, you should know: He loves the outdoors, and is happiest when surrounded by the natural wonders of the west. He's also passionate about eating plants. Click here to cart his favorite breakfast and click here to read his full bio.

Angie Atkins

Director, Client Success
If you meet Angie, you should know: She wants to sell her house and live in an RV traveling the country; she loves a good joke and usually has one ready; and she's a true "Jersey Girl". Click here to cart the item she can't live without, and here to read her full bio.

Julie Echols

Director, Digital Marketing
If you meet Julie you should know: she loves hands on home improvement projects big and small, staying active by playing a variety of sports with her family, supporting her boys “grow to pro” baseball dreams, binge watching movies and trying the newest restaurants. Click here to cart her favorite movie watching candies and click here to read her full bio.

Victoria Benwell

Director, Data Optimization
If you meet Victoria, you should know: Shiny things distract her, being out on the open water fascinates her. She loves chocolate, motorcycles, and a good cup of coffee. Click here to cart her family favorites and click here to read her full bio.

Kari Calderon

SVP, Data Acquisition
If you meet Kari, you should know: She's passionate about enabling people to do their job well and properly representing the real world inside systems. She's also happiest when discovering new places and cultures. Click here to cart her coffee of choice and click here to read her full bio.

James Moore

Data Scientist/Data Acquisition
If you meet James, you should know: He's never met a bacon cheeseburger he didn't like; he can talk all day about cars and Formula 1. Click here to cart the candy he hides in his desk and here to read his full bio.

Beth Lavallee

Data Optimization
If you meet Beth, you should know: She is a fun-loving individual who loves to spend time with her family, watching movies. She also loves "kid food" and collecting Pokemon cards. Click here to cart her favorite movie snacks, and here for a link to her bio.

Jesus Haro

President, Europe
If you meet Jesus, you should know: He loves to swim in open water, loves to research industry trends, and has four children with his wife, Maria. Click here to cart the tea he's drinking (since giving up coffee) and here to read his full bio.

Roberto Zoco

Chief Technology Officer, Europe
If you meet Roberto, you should know: He is a competitive board game player, a lego collector, and doesn't have a free minute thanks to the birth of his newborn daughter. Click here to cart his most precious asset and click here to read his full bio.

Jose Zugarramurdi

Sales Director, Europe
If you meet Jose, you should know: His motto is to practice sales as the sport you love, with the feeling of serving an ace in tennis being comparable to meeting with new clients. Click here to cart his secret to recovering after a tennis match and click here to read his full bio.

Leonid Gintsburg

Sales, Europe
If you meet Leo, you should know: He is an avid eCommerce advocate; he has lived in three different countries and speaks three languages; and he is up for any challenge (except for bungee-jumping!) Click here to cart a drink from his native country and click here to read his full bio.

Elea Khadre-Elbas

UX-UI Designer, Europe
If you meet Elea, you should know: She's got traveling fever and is always thinking about her next destination. She is eager to discover the world and looks forward to sharing new cultures and experiences. Click here to cart the item she always travels with and click here for her bio. 

Victor Moreira

Developer, Europe
If you meet Victor, you should know: He is always thinking about his next trip to Japan (ask him about the best Japanese restaurants to get the true taste of the country). Click here to cart his indispensable ingredient for cooking and click here to read his bio.

Encarna Oubiña

Product Catalog Manager, Europe
If you meet Encarna, you should know: She enjoys exploring new places, is a big fan of gastronomy, and loves a good Sci-Fi TV series. Click here to cart her favorite sweet and click here to read her full bio. 

Carles Codina

Developer, Europe
If you meet Carles, you should know: He has been a full-stack application programmer for nine years. He is passionate about running, nature, and gaming. He also belongs to a "human towers" group in Barcelona. Click here to cart his favorite ice cream and click here to read his bio.

Torie Martin

Client Success Lead
If you meet Torie, you should know: She loves video games and Esoteric Philosophy. She also has a huge passion for Death Metal and Electronic Noise music. You can find her in a mosh pit at a concert or on a dance floor (always with colorful hair). Click here to cart her favorite CPG item and click here to read her bio.   

Cody Pacic

SVP, Sales - Brands
If you meet Cody you should know: He enjoys being a Charleston, SC foodie. Performing music (as a guitarist and vocalist), travel and staying active by playing competitive baseball are among his passions. Click here to cart his breakfast of champions whether improving brand eCommerce or his batting average and click here to read his bio.

Jesse Romero

VP, Business Development & Alliances
If you meet Jesse, you should know he is passionate about his faith, family and health. His most recent endeavor has him trying to figure out how to create a home gym in such a small space! Fun fact, if he could have breakfast for every meal he would. Click here to cart his favorite breakfast and click here to read his bio.