About Us

Who We Are

SmartCommerceTM helps CPG companies sell more online by replacing old-school “where to buy” with a single click to send products into retailer carts. Built for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that has limited the potential for CPG digital purchases, by enabling simple one-click conversions of one or many products from any digital impulse point, into virtually any retailer cart.

The international SmartCommerce team has decades of experience in CPG eCommerce (it’s our passion), and would love the opportunity to show you what our next-gen eCommerce tools could be doing for your brand!

SmartCommerce Team

Alex Dawson

Senior Manager, Client Success
If you meet Alex, you should know: He's a passionate sports fan, especially of his native Seattle teams. He's now called Atlanta home for more than a decade, but hopes to eventually spend a year or two living in Europe with his family. Click here to cart his go-to football-watching snack and here to see his full bio.

Andrew Gambling

VP, Sales
If you meet Andrew, you should know: He loves the beach and the water, especially the Gulf Coast. He also enjoys spending time outdoors with his family. Click here to cart his favorite morning routine and here to see his full bio.

Angie Atkins

Director, Client Success
If you meet Angie, you should know: She wants to sell her house and live in an RV traveling the country; she loves a good joke and usually has one ready; and she's a true "Jersey Girl". Click here to cart the item she can't live without, and here to read her full bio.

Beth Lavallee

Data Optimization
If you meet Beth, you should know: She is a fun-loving individual who loves to spend time with her family, watching movies. She also loves "kid food" and collecting Pokemon cards. Click here to cart her favorite movie snacks, and here to read her full bio.

Carl Rysdon

EVP of Sales
If you meet Carl, you should know: He is known for eating all the time. As a competitive triathlete, early morning training is routine and this includes technically eating breakfast twice. Click here to cart his typical early morning first breakfast and here to see his full bio.

Carles Codina

Developer, Europe
If you meet Carles, you should know: He has been a full-stack application programmer for nine years. He is passionate about running, nature, and gaming. He also belongs to a "human towers" group in Barcelona. Click here to cart his favorite ice cream and here to read his full bio.

Brandon Payne

Client Operations Technical Specialist
If you meet Brandon, you should know: He loves collecting vinyl records of all genres and traveling. He actually likes to shop for records while traveling in other cities.  He loves to run in his free time. Click here to cart his favorite snack and here to see his full bio.

Clay Bennett

QA Manager
If you meet Clay, you should know: He is a huge sports fan. He likes to spend time with my family and you can always find him on a golf course. Click here to cart his favorite snack and here to see his full bio.

Cody Pacic

SVP, Sales - Brands
If you meet Cody you should know: He enjoys being a Charleston, SC foodie. Performing music (as a guitarist and vocalist), travel and staying active by playing competitive baseball are among his passions. Click here to cart his breakfast of champions whether improving brand eCommerce or his batting average and click here to read his full bio.

David Byelick

SVP, Sales
If you meet David, you should know: He loves the outdoors, and is happiest when surrounded by the natural wonders of the west. He's also passionate about eating plants. Click here to cart his favorite breakfast and click here to read his full bio.

David Griffen

Senior Software Engineer, DevOps
If you meet David, you should know: He loves the mountains and the ocean, enjoys playing sports and video games and he's a huge UCF Knights and Denver Broncos fan. He enjoys experiencing these things with friends and family. He also has a knack for bad jokes and memes. Click here to cart his favorite snack and here to see his full bio.

Encarna Oubiña

Product Catalog Manager, Europe
If you meet Encarna, you should know: She enjoys exploring new places, is a big fan of gastronomy, and loves a good Sci-Fi TV series. Click here to cart her favorite sweet and here to read her full bio. 

Haley Rubin

VP, Client Success
If you meet Haley, you should know: She is a classically trained pianist; she used to be a keyboardist in a band (where she met her biggest fan, now husband); and she has three kids and a dog named Boston. Click here to cart her favorite treat, and here to read her full bio.

James Moore

Data Scientist/Data Acquisition
If you meet James, you should know: He's never met a bacon cheeseburger he didn't like; he can talk all day about cars and Formula 1. Click here to cart the candy he hides in his desk and here to read his full bio.

Jennifer Silverberg

Chief Executive Officer
If you meet Jennifer, you should know: She thinks red wine and chocolate are the perfect food combination; if there is a mic around, she will grab it; if you ask about eCommerce, be prepared to talk a WHILE. Click here to cart the foodie items she can't live without, and here to read her full bio.

Jeremy DeWulf

VP, Client Success
If you meet Jeremy, you should know: He loves hiking and swimming with his three dogs in the Ozarks.  He also loves collecting vintage and antique items and can tell you how to restore a neglected cast iron skillet to its original state.  Don't ask Jeremy about travel unless you want to engage in a very long conversation with him.  Click here to cart his favorite snack and here to see his full bio.

Jesse Romero

VP, Business Development & Alliances
If you meet Jesse, you should know: He is passionate about his faith, family and health. His most recent endeavor has him trying to figure out how to create a home gym in such a small space! Fun fact, if he could have breakfast for every meal he would. Click here to cart his favorite breakfast and here to read his full bio.

JP Pickel

VP, Product Management
If you meet JP, you should know: She’s passionate about providing an excellent customer experience. She loves watching sci-fi movies and reading murder mysteries, all things about cats and dogs, and the beach. Click here to cart her beach essentials and here to read her full bio.
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Juliana Azevedo

EU Client Success
If you meet Juliana, you should know: She love arts, running and psychology. She also like read about history and curious to learn about different cultures through the languages. Click here to cart her favorite snack and here to see her full bio.

Julie Echols

Director, Digital Marketing & Solutions Architect
If you meet Julie you should know: She loves hands on home improvement projects big and small, staying active by playing sports with her family, binge watching movies and trying the newest restaurants. Click here to cart her favorite movie watching candies and here to read her full bio.

Jose Zugarramurdi

Sales Director, Europe
If you meet Jose, you should know: His motto is to practice sales as the sport you love, with the feeling of serving an ace in tennis being comparable to meeting with new clients. Click here to cart his secret to recovering after a tennis match and click here to read his full bio.

Kari Calderon

SVP, Data Acquisition
If you meet Kari, you should know: She's passionate about enabling people to do their job well and properly representing the real world inside systems. She's also happiest when discovering new places and cultures. Click here to cart her coffee of choice and click here to read her full bio.

Karen Cwiek

Client Operations Manager
If you meet Karen, you should know: She looks forward to spending time with her family traveling, exploring new cultures and volunteering. Click here to cart her favorite item as a nod to her New England roots.

Lee Achorn

Sr. Data Engineer
If you meet Lee, you should know: He is a quiet guy that likes to stay in the shadows.  He enjoys solving problems and helping out wherever and whenever he can, but he does not like the spotlight.  He likes to explore "what if" scenarios, so if he is helping you with something, you need to tell him when to stop or he may go way beyond what you wanted. Click here to cart his favorite snack and here to see his full bio.

Leonid Gintsburg

Sales, Europe
If you meet Leo, you should know: He is an avid eCommerce advocate; he has lived in three different countries and speaks three languages; and he is up for any challenge (except for bungee-jumping!) Click here to cart a drink from his native country and click here to read his full bio.

Luke Nazzaro

VP, Data Operations
If you meet Luke, you should know: He’s into fast cars, tattoos and loud music - he has a wife and three kids who are the center of his world. In the little spare time he has you can find him wrenching on his classic Corvette. Click here to cart his favorite beverage and here to see his full bio.

Michelle Gonzales

Director, Client Success
If you meet Michelle, you should know: She is passionate about health & wellness, spending time this past year experimenting with more plant-based recipes and volunteering for communities with food insecurity.  She loves coffee (with non-dairy creamer, of course!).  And likes to travel to interesting places to go on yoga retreats including Whistler, Tulum and Cuba. Click here to cart her favorite coffee and here to see her full bio.

Nzinga Julson

Data Optimization Analyst
If you meet Nzinga, you should know: She loves to be called Z and she will always greet you with a smile. She loves spending time with family, friends, and enjoys spending vacations in the mountains with her fiancé and children. She loves to laugh, pray, crochet, cook, journal and enjoys eating dark chocolate drizzled over popcorn while watching movies. Click here to cart her favorite snack.

Robert Almeda

Director, Client Success
If you meet Robert, you should know: He loves to travel especially for sporting events and a few rounds of golf. He's open-minded and is willing to go to new places, try new foods, and experience new adventures. Click here to cart his favorite snack and here to see his full bio.

Rob Sefick

Chief Technology Officer
If you meet Rob, you should know: He is a die-hard Pittsburgh Steelers fan, is an avid lunchtime runner, and he frequently starts his work day at 3am. Click here to cart the coffee that keeps him going, or here to read his full bio.    

Roberto Zoco

Chief Technology Officer, Europe
If you meet Roberto, you should know: He is a competitive board game player, a lego collector, and doesn't have a free minute thanks to the birth of his newborn daughter. Click here to cart his most precious asset and click here to read his full bio.

Russ Caldwell

Chief Data Officer
If you meet Russ, you should know: He is a huge movie fan (Star Wars and Superhero are some of his favorites), he likes to spend his vacations cruising around the Caribbean, and run/walks 5-6 miles daily. Click here to cart his favorite snack, or here to read his full bio.

Sterling Raphael

VP, Product Management
If you meet Sterling, you should know: He is a business technology leader with focus on software as a service (SaaS) product management, marketing and business development. Sterling has directed the creation of interactive applications for organizations including Walt Disney Company, NBCUniversal, the Orlando Magic, the Pittsburgh Steelers and many more. Fun fact... he was a child actor for Disney and Nickelodeon. Also I was a professional swing dancer doing shows & lessons. Click here to cart his favorite treat and here to see his full bio.

Temika Freeman

Billing Manager
If you meet Temika, you should know: Her nickname is Free, she is passionate about her faith, she is a published author, and she loves family cookouts. Click here to cart her favorite snack and here to see her full bio.

Torie Martin

Client Success Lead
If you meet Torie, you should know: She loves video games and Esoteric Philosophy. She also has a huge passion for Death Metal and Electronic Noise music. You can find her in a mosh pit at a concert or on a dance floor (always with colorful hair). Click here to cart her favorite CPG item and here to read her full bio  

Tyler Hough

Software Engineer
If you meet Tyler, you should know: He spends most of his free-time programming, and listening to music. He also really likes dogs, and most other animals. Click here it cart his favorite treat and here to read his full bio.

Victor Moreira

Developer, Europe
If you meet Victor, you should know: He is always thinking about his next trip to Japan (ask him about the best Japanese restaurants to get the true taste of the country). Click here to cart his indispensable ingredient for cooking and here to read his full bio.

Victoria Benwell

Director, Data Optimization
If you meet Victoria, you should know: Shiny things distract her, being out on the open water fascinates her. She loves chocolate, motorcycles, and a good cup of coffee. Click here to cart her family favorites and click here to read her full bio.