About SmartCommerce

SmartCommerceTM empowers CPG brands like P&G, Unilever and Nestle to own and drive their customers’ buying experience. SmartCommerce provides the shortest, simplest path into the shopping carts at the shoppers’ choice of retailers while collecting data and actionable insights along the way.

The international SmartCommerce team has decades of experience in CPG eCommerce (it’s our passion), and would love the opportunity to show you what our next-gen eCommerce tools could be doing for your brand!

SmartCommerce Leadership includes:

Jennifer Silverberg

CEO
Previously SVP, Marketing and CMO of Channel Intelligence and myList; 25+ years experience working with major B:C and B:B brands across a range of CPG and related categories, in senior marketing and leadership positions.

Russ Caldwell

COO
Director of Data Optimization at Channel Intelligence, myList and VP of Data Operations at ChannelIQ; 20+ years experience with data analysis, unification and classification

Rob Sefick

CTO
Former CTO of Channel Intelligence and myList with 20+ years of experience leading innovative software development efforts that drive revenue.

David Byelick

SVP, Sales
Consultative sales leader with over 25 years experience bringing brands and consumers closer together in ways that drive long-term sales growth. Nearly 10 years with Channel Intelligence/Google, delivering digital marketing and eCommerce solutions.

Rob Wight

Executive Chairman
Founder and CEO of Channel Intelligence, the WTB and  analytics leader in online retail/CPG acquired by Google in 2013. Founder & CEO at Vcommerce, myList. Formerly GM at Microsoft.

Haley Rubin

VP, Client Success
Shopper marketing executive with over 20 years of experience spanning across some of the world’s largest & most recognized brands including Heineken, Diageo and Pepsi where she held a variety of leadership positions spanning digital shopper, marketing, media, customer marketing & overall brand strategy.

Victoria Benwell

Data Optimization
Experienced data optimization specialist with 10 years of experience in eCommerce and project management. Manages large sets of data with a strong attention to detail.

James Moore

Data Scientist/Data Acquisition
James is experienced in developing health & financial models, algorithm design, generating visualizations, and cleaning/manipulating big data. 

Angie Atkins

Director, Partner Services
An experienced e-commerce professional with more than 15 years of experience in data acquisition and relationship building/management. Angie began her e-commerce career with Channel Intelligence and then with Google prior to coming to SmartCommerce.

Jesus Haro

President, Europe and Latin America
Former manager at Accenture, managing director of Carroggio. Extensive experience in retail and CPG market.

Roberto Zoco

CTO
10+ years experience in internet technologies. Roberto worked in a number of major tech companies, such as Indra, and two online start-ups.

Andrés Fernández

Latin America Director of Sales
Andrés has over 15 years of experience in developing software and leading software development teams, in South America and USA. He formerly worked as a Team Leader at Experian (Credit Risk Model Development Group) and has Master of IT Service Management, Certified ITIL Expert, and Certified Consultant in Quality Management ISO-9001.