About Us

Who We Are

SmartCommerceTM helps CPG companies sell more online by replacing old-school “where to buy” with a single click to send products into retailer carts. Built for the unique needs of CPG brands and their consumers, SmartCommerce intelligently eliminates both the friction and PDP cross-selling that has limited the potential for CPG digital purchases, by enabling simple one-click conversions of one or many products from any digital impulse point, into virtually any retailer cart.

The international SmartCommerce team has decades of experience in CPG eCommerce (it’s our passion), and would love the opportunity to show you what our next-gen eCommerce tools could be doing for your brand!

SmartCommerce Leadership

Jennifer Silverberg

CEO
Previously SVP, Marketing and CMO of Channel Intelligence and myList; 25+ years experience working with major B:C and B:B brands across a range of CPG and related categories, in senior marketing and leadership positions.

Russ Caldwell

COO
Director of Data Optimization at Channel Intelligence, myList and VP of Data Operations at ChannelIQ; 20+ years experience with data analysis, unification and classification

Rob Sefick

CTO
Former CTO of Channel Intelligence and myList with 20+ years of experience leading innovative software development efforts that drive revenue.

Don Knapp

Chief Sales Officer
Previously VP of Sales, Global Brands at Channel Intelligence, Don has 20+ years of experience leading global sales teams across eCommerce and digital marketing platforms. He led the Google Brands Adsense for Shopping expansion for 3+ years as the Global Sales Manager and most recently served as CRO for a leading digital marketing organization.

Haley Rubin

VP, Client Success
Shopper marketing executive with over 20 years of experience spanning across some of the world’s largest & most recognized brands including Heineken, Diageo and Pepsi where she held a variety of leadership positions spanning digital shopper, marketing, media, customer marketing & overall brand strategy.

David Byelick

SVP, Sales
Consultative sales leader with over 25 years experience bringing brands and consumers closer together in ways that drive long-term sales growth. Nearly 10 years with Channel Intelligence/Google, delivering digital marketing and eCommerce solutions.

Angie Atkins

Director, Partner Services
An experienced e-commerce professional with more than 15 years of experience in data acquisition and relationship building/management. Angie began her e-commerce career with Channel Intelligence and then with Google prior to coming to SmartCommerce.

Victoria Benwell

Data Optimization
Experienced data optimization specialist with 10 years of experience in eCommerce and project management. Manages large sets of data with a strong attention to detail.

James Moore

Data Scientist/Data Acquisition
James is experienced in developing health & financial models, algorithm design, generating visualizations, and cleaning/manipulating big data. 

Jesus Haro

President, Europe and Latin America
Former manager at Accenture, managing director of Carroggio. Extensive experience in retail and CPG market.

Rob Wight

Executive Chairman
Founder and CEO of Channel Intelligence, the WTB and  analytics leader in online retail/CPG acquired by Google in 2013. Founder & CEO at Vcommerce, myList. Formerly GM at Microsoft.