The 2019 Online Consumer Packaged Goods Report examines the ways CPG manufacturers are building their ecommerce businesses using strategies that include working with online retailers, selling selected products directly to consumers.
Spending on Father’s Day gifts is expected to reach a record high of $16.0 billion this year. Research NRF and SmartCommerce in eMarketer.
Americans are expected to spend more on Father’s Day gifts this year according to research from the National Retail Federation and SmartCommerce.
More Cooperation, Less Competition Will Win the CPG Wars – our CEO shares with Consumer Goods Technology.
Forget what you think you know about success with CPG sales online and adopt these five keys to driving CPG sales online in 2019.
SmartCommerce’s CEO shares three things that CPG brands should re-think when promoting their products online for success in 2019.
CPGs can take advantage of Prime Day by making marketing pushes that encourage carting — knowing that conversions will be right around the corner.
Retailers that wish to be successful online must ensure that all digital channels offer simple, convenient paths to purchase.
SmartCommerce’s CEO, Jennifer Silverberg, is included on Retail Leader’s distinguished roster of women leaders for “winning the online CPG war.”
SmartCommerce’s Click2Cart solution was featured in Shopper Marketing Magazine.
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
The online grocery space is immense and fast-growing, with players like Walmart and Target leveraging their brick-and-mortar locations to take on Amazon.
Digital technologies are revolutionizing the way the online grocery market operates and online sales are forecast to grow 163% by 2023 across major markets.
According to eMarketer, digital sales at Walmart are rapidly growing and Walmart tops Amazon growth among five major CPG categories.
According to Forbes, online grocery shopping will go mainstream as soon as this year and two stocks will rake in billions.