CPGs can take advantage of Prime Day by making marketing pushes that encourage carting — knowing that conversions will be right around the corner.
Retailers that wish to be successful online must ensure that all digital channels offer simple, convenient paths to purchase.
SmartCommerce’s CEO, Jennifer Silverberg, is included on Retail Leader’s distinguished roster of women leaders for “winning the online CPG war.”
SmartCommerce’s Click2Cart solution was featured in Shopper Marketing Magazine.
Haley Rubin, VP of Client Success at SmartCommerce, was mentioned in Shopper Marketing Institute’s ‘Comings and Goings’ for April 2018!
The following is a short list of additional solutions providers delivering unique value to the consumer goods industry.
The online model for CPG products works only if it mirrors brick-and-mortar: toss it into your existing online shopping cart and move on with life.
SmartCommerce enables a technology that lies under online ads for CPG brands and shortens the buyer’s path to purchase.
The NRF says consumers will spend an average of $967 this holiday season. With a tight budget to divvy up between all of the fun and necessary party needs, brands should consider boosting all digital holiday content with a simple one-click-to-cart solution.
Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn’t they create an easy path to purchase it?
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
Although e-commerce only accounted for $74 billion worth of CPG sales out of the total $845 billion in 2017, it’s this channel that’s growing the fastest.
Digital grocery sales are reaching a tipping point, an unavoidable fact given at the inaugural Groceryshop conference held this week.
Through 2023, grocery ecommerce sales are anticipated to more than quadruple as online options become more available and consumers become more open.
Traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers.
As online shopping gains mainstream acceptance, Big Food can no longer rely on a captive in-store audience — and brands are racing to find ways to capture these spontaneous buys in the digital space.