SmartCommerce Raises $13M led by Argentum to Accelerate Growth, and Passes $1Billion/Year Carting Volume Milestone
Read our recent article in Total Retail to learn how you can meet your CPG brand’s prospect where he/she is.
As we leave 2020 in the rearview mirror, CPG marketers have started thinking about what we want to take and what might be best left behind.
Consumers are adjusting to a socially distant Thanksgiving, according to KOMU 8 including a SmartCommerce survey.
SmartCommerce and PrizeLogic today announced a strategic partnership designed to provide brands with turnkey shoppable engagements to market.
SmartCommerce allows consumers to go from interest to cart in just a single click. Read more about influencer marketing tactics in Forbes.
According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year (time and money).
To boost purchases in times of COVID, successful brands and retailers will create new ways to touch the consumers, by meeting them where they are, both physically and mentally.
Mucinex drives trial and purchase with consumers in the home by means of Brandshare connected sampling coupled with SmartCommerce QR codes.
Entertainment is the new CPG currency, and amidst the COVID-19 crisis, CPG brands have a unique opportunity to inspire trial and loyalty.
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
Instacart added 300,000 workers in eight weeks, but Covid-19 is still overtaking it in more ways than one.
Big brands are losing the power to dictate how products are displayed at markets that now rely on their own data – Wall Street Journal.
Peapod, the grocery delivery pioneer, is ceasing operations in the Midwest, a move that will mean the loss of 500 jobs – Chicago Tribune.
Albertsons is rolling out Pinterest recipe integration where shoppers can scan special tags, the company announced at NRF’s Big Show.