According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year (time and money).
To boost purchases in times of COVID, successful brands and retailers will create new ways to touch the consumers, by meeting them where they are, both physically and mentally.
Mucinex drives trial and purchase with consumers in the home by means of Brandshare connected sampling coupled with SmartCommerce QR codes.
Entertainment is the new CPG currency, and amidst the COVID-19 crisis, CPG brands have a unique opportunity to inspire trial and loyalty.
What was going to happen for CPG e-commerce in 5-10 years just happened in the last six weeks, and it looks like it’s not going back.
Pandemic-driven changes in online shopping behavior will have an enduring impact on grocery e-commerce.
Consumers are embracing new online grocery shopping behaviors and habits – SmartCommerce survey included in Ad Age.
SmartCommerce has joined the Pinterest Partner program, enhancing digital shopping capabilities on the platform.
SmartCommerce’s Click2Cart® technology reduces commerce friction by enabling Pinterest users to place products into digital retail shopping carts with a single click.
A partnership between Pinterest and SmartCommerce has drawn an unusual amount of options activity to the tech stock today.
Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!
Instacart added 300,000 workers in eight weeks, but Covid-19 is still overtaking it in more ways than one.
Big brands are losing the power to dictate how products are displayed at markets that now rely on their own data – Wall Street Journal.
Peapod, the grocery delivery pioneer, is ceasing operations in the Midwest, a move that will mean the loss of 500 jobs – Chicago Tribune.
Albertsons is rolling out Pinterest recipe integration where shoppers can scan special tags, the company announced at NRF’s Big Show.
Shoppable content on social media has laid the foundation for the next phase of product discovery, according to eMarketer.