SmartCommerce in the news!

More Cooperation, Less Competition Will Win the CPG Wars – our CEO shares with Consumer Goods Technology.

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Forget what you think you know about success with CPG sales online and adopt these five keys to driving CPG sales online in 2019.

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SmartCommerce’s CEO shares three things that CPG brands should re-think when promoting their products online for success in 2019.

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CPGs can take advantage of Prime Day by making marketing pushes that encourage carting — knowing that conversions will be right around the corner.

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Retailers that wish to be successful online must ensure that all digital channels offer simple, convenient paths to purchase.

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SmartCommerce’s CEO, Jennifer Silverberg, is included on Retail Leader’s distinguished roster of women leaders for “winning the online CPG war.”

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SmartCommerce’s Click2Cart solution was featured in Shopper Marketing Magazine.

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Haley Rubin, VP of Client Success at SmartCommerce, was mentioned in Shopper Marketing Institute’s ‘Comings and Goings’ for April 2018!

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The following is a short list of additional solutions providers delivering unique value to the consumer goods industry.

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The online model for CPG products works only if it mirrors brick-and-mortar: toss it into your existing online shopping cart and move on with life.

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CPG Marketing News

Read our selection of CPG Brand marketing news below. Make sure to follow us on Twitter and LinkedIn as well!

Although e-commerce only accounted for $74 billion worth of CPG sales out of the total $845 billion in 2017, it’s this channel that’s growing the fastest.

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Digital grocery sales are reaching a tipping point, an unavoidable fact given at the inaugural Groceryshop conference held this week.

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Through 2023, grocery ecommerce sales are anticipated to more than quadruple as online options become more available and consumers become more open.

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Traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers.

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As online shopping gains mainstream acceptance, Big Food can no longer rely on a captive in-store audience — and brands are racing to find ways to capture these spontaneous buys in the digital space.

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