CPG Marketing Blog

SmartCommerce to Join Panel at Virtual Digital Food and Beverage April 14-15

April 6, 2021

Our CEO, Jennifer Silverberg, is also looking forward to joining a panel on April 15 at the Digital Food and Beverage 2021 event.

Pandemic Snacking: Unprecedented Habit Interruption Creates Vulnerability and Opportunity (White Paper)

March 16, 2021

Pandemic snacking: Unprecedented habit interruption creates vulnerability and opportunity. March 2021 report by Brandshare and SmartCommerce.

SmartCommerce to Attend Virtual Groceryshop Spring Meetup March 9-11

March 2, 2021

SmartCommerce will attend the Groceryshop Spring Meetup, virtual event for CPG industry professionals March 9-11.

Meeting Your CPG Brand’s Prospect Where She/He is

February 2, 2021

Our CEO, Jennifer Silverberg, shares a few things that CPG marketers should consider for their 2021 marketing and e-commerce plans.

CPG Predictions for 2021 – Insights From Industry Professionals

January 14, 2021

As we said goodbye to 2020, we asked CPG industry leaders from top brands and agencies what their CPG predictions for 2021 are.

4 Things CPG Marketers Should Leave In 2020 (and 4 To Take Into 2021)

January 7, 2021

Our CEO, Jennifer Silverberg, shares a few things that CPG marketers should leave in 2020 and to take into 2021.

The 2020 Wrap Up: 4 Numbers Every CPG Marketer Should Know

December 14, 2020

As we navigate out of the pandemic, here are four very important numbers from 2020 that every CPG marketer should know.

Mucinex Drives Online Sales with SmartCommerce QR Codes

November 11, 2020

We partnered with Brandshare to help Reckitt Benckiser Mucinex drive more online orders – the campaign was recently featured in Mobile Marketer.

COVID-19 Impacts Consumers’ Thanksgiving Spending

October 25, 2020

According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year.

CPG Brands Must Think Outside The Brick and Mortar Box

October 11, 2020

COVID-19 has had a massive effect on all retail, including grocery/CPG — and CPG brands must now think outside the brick and mortar box.

Entertainment Is The Hot New CPG Currency

October 5, 2020

Entertainment is the hot, new CPG currency as consumers are trading off brands just for the sheer novelty or fun of it.

Bringing the Store into the Consumer’s Home (White Paper)

September 15, 2020

Interesetd in learning how CPG brands are bringing the store into the consumer’s home? Download our recent report with Brandshare.

MMM SE Tech Video Podcast Featuring SmartCommerce

August 28, 2020

Listen to this episode of MMM Law’s SE Tech Podcast to learn how SmartCommerce helps CPG companies sell more online!

SmartCommerce Names Elizabeth Halkos Chief Operating Officer

July 27, 2020

Fast growth in CPG eCommerce drives rapid team expansion for SmartCommerce – Announcement that Elizabeth Halkos has joined the company as its COO.

[Webinar Recap] CPG Musical Chairs

June 16, 2020

CPG marketing is like musical chairs. Especially right now, consumers are trying out different brands. How do you make sure yours is the one they land on?

SMARTCOMMERCE CLIENT BULLETIN: THE OPPORTUNITY WITHIN THE (SUDDEN) NEW NORM OF CPG SHOPPING

March 17, 2020

There are at least a dozen important life/humanity lessons embedded in the Covid-19 story. This is not about any of those – it’s a look at Covid-19 through the eyes of an opportunistic marketer and human behavior capitalist … who watches for trends that CPG clients can harness to grow their brands. For many years,… Read more