CPG Marketing Blog

SmartCommerce and Resonate partner to drive unprecedented CPG eCommerce performance and insights for their clients.

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Our CEO, Jennifer Silverberg, and VP of Client Success, Haley Rubin, are looking forward to presenting at CATx eCommerce Growth Summit/ BevAlc US.

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Our recent survey reveals that COVID acceleration continues, the fallacy of the abandoned cart, and men love to shop (what?!).

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Digital food beverage logo

Our CEO, Jennifer Silverberg, is also looking forward to joining a panel on April 15 at the Digital Food and Beverage 2021 event.

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Pandemic snacking: Unprecedented habit interruption creates vulnerability and opportunity. March 2021 report by Brandshare and SmartCommerce.

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SmartCommerce will attend the Groceryshop Spring Meetup, virtual event for CPG industry professionals March 9-11.

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Our CEO, Jennifer Silverberg, shares a few things that CPG marketers should consider for their 2021 marketing and e-commerce plans.

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As we said goodbye to 2020, we asked CPG industry leaders from top brands and agencies what their CPG predictions for 2021 are.

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Our CEO, Jennifer Silverberg, shares a few things that CPG marketers should leave in 2020 and to take into 2021.

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As we navigate out of the pandemic, here are four very important numbers from 2020 that every CPG marketer should know.

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We partnered with Brandshare to help Reckitt Benckiser Mucinex drive more online orders – the campaign was recently featured in Mobile Marketer.

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According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year.

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COVID-19 has had a massive effect on all retail, including grocery/CPG — and CPG brands must now think outside the brick and mortar box.

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Entertainment is the hot, new CPG currency as consumers are trading off brands just for the sheer novelty or fun of it.

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Interesetd in learning how CPG brands are bringing the store into the consumer’s home? Download our recent report with Brandshare.

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Listen to this episode of MMM Law’s SE Tech Podcast to learn how SmartCommerce helps CPG companies sell more online!

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Elizabeth Halkos Headshot

Fast growth in CPG eCommerce drives rapid team expansion for SmartCommerce – Announcement that Elizabeth Halkos has joined the company as its COO.

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CPG Musical Chairs

CPG marketing is like musical chairs. Especially right now, consumers are trying out different brands. How do you make sure yours is the one they land on?

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There are at least a dozen important life/humanity lessons embedded in the Covid-19 story. This is not about any of those – it’s a look at Covid-19 through the eyes of an opportunistic marketer and human behavior capitalist … who watches for trends that CPG clients can harness to grow their brands. For many years,… Read more
David Byelick image

Meet David Byelick, Senior Vice President of Sales for SmartCommerce!

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