CPG MARKETING BLOG

The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

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SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

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SmartCommerce at JBP X eCommerce Growth Summit Feb. 16th 2022

firstmovr hosted their annual JBP X eCommerce Growth Summit!  Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touchpoints to inspire consumers when they are shopping this year and beyond! In the session, Jennifer explored shopper behavior

Read More »

3 Things to Stick to the Wall in 2022

Because everything continues to be disrupted, it might be tempting to minimize or delay marketing efforts in the new year. However, being proactive (and smart) in Q1 will better position you to win big in 2022! Here are three things to help guide you toward

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2021 Holiday Trends: New Survey Data

2021 Holiday Trends: New Survey Data   Can you believe the holidays are already here? We recently got back data from a consumer survey about how they intend to spend the year-end holidays. Here are some of the most interesting things we learned!    Consumers

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The New Rules of “meCommerce”

SmartCommerce CEO Jennifer Silverberg recently spoke at the #firstmovr CATx eCommerce Growth Summit for Health and Beauty.  Her presentation, “The New Rules of meCommerce,” provided some critical insights into today’s consumers that will enable agencies, brands, and retailers alike to take eCommerce to the next

Read More »

SmartCommerce Survey: CPG e-Commerce & Promotions

Shoppers are using a blended model for shopping now more than ever. They’re mixing pick-up, delivery, in-store and online, with over 42% reporting they will continue to use a blend of shopping options over the next 6 months for their grocery and personal care shopping. Learn more by downloading our full report.

Read More »

SmartCommerce at JBP X eCommerce Growth Summit Feb. 16th 2022

firstmovr hosted their annual JBP X eCommerce Growth Summit!  Our CEO, Jennifer Silverberg, spoke on how to better target your customers and start using existing beyond-the-store touchpoints to inspire consumers when they are shopping this year and beyond! In the session, Jennifer explored shopper behavior

Read More »

3 Things to Stick to the Wall in 2022

Because everything continues to be disrupted, it might be tempting to minimize or delay marketing efforts in the new year. However, being proactive (and smart) in Q1 will better position you to win big in 2022! Here are three things to help guide you toward

Read More »

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