CPG Marketing Blog

We partnered with Brandshare to help Reckitt Benckiser Mucinex drive more online orders – the campaign was recently featured in Mobile Marketer.

Read more

According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year.

Read more

COVID-19 has had a massive effect on all retail, including grocery/CPG — and CPG brands must now think outside the brick and mortar box.

Read more

Entertainment is the hot, new CPG currency as consumers are trading off brands just for the sheer novelty or fun of it.

Read more

Interesetd in learning how CPG brands are bringing the store into the consumer’s home? Download our recent report with Brandshare.

Read more

Listen to this episode of MMM Law’s SE Tech Podcast to learn how SmartCommerce helps CPG companies sell more online!

Read more
Elizabeth Halkos Headshot

Fast growth in CPG eCommerce drives rapid team expansion for SmartCommerce – Announcement that Elizabeth Halkos has joined the company as its COO.

Read more
CPG Musical Chairs

CPG marketing is like musical chairs. Especially right now, consumers are trying out different brands. How do you make sure yours is the one they land on?

Read more
SmartCommerce Image
There are at least a dozen important life/humanity lessons embedded in the Covid-19 story. This is not about any of those – it’s a look at Covid-19 through the eyes of an opportunistic marketer and human behavior capitalist … who watches for trends that CPG clients can harness to grow their brands. For many years,… Read more
David Byelick image

Meet David Byelick, Senior Vice President of Sales for SmartCommerce!

Read more
Haley Rubin image

Meet Haley Rubin, Vice President of Client Success for SmartCommerce!

Read more
P2P app

SmartCommerce will reveal new CPG data at the 2019 Path to Purchase Expo and was named one of the 2019 Show Stoppers for showcasing innovative technology.

Read more
Card/ laptop image

CPG brands that tailor their paths to purchase to the nuances of how consumers want to shop, while continuing to be creative with their products and marketing, can enjoy record CPG sales in the years to come.

Read more
Image
#Groceryshop2019 is behind us. What a great gathering of the minds in CPG and Retail! eCommerce was front and center – but there was a lot of focus on doing it ‘well’ and making sure that everything leads to a frictionless path to purchase! #Convenience begets #loyalty, but first, nix the #friction / #groceryshop19@Groceryshop #retail… Read more
SmartCommerce Retailer List

In 2019, CPG brands are changing their ecommerce strategies to meet the fast-growing needs of today’s consumers. Read Internet Retailer’s report for more.

Read more
CPG Fathers day

26% of Father’s Day consumers are buying CPG products, such as personal care items or Dad’s favorite snack.

Read more
p2p summit image

Last week’s two-day, P2P Summit featured industry speakers sharing valuable insights into three key aspects needed to connect with today’s consumers.

Read more
p2p

We are excited to not only attend the 2019 P2P Summit, held May 15-17 in Fort Lauderdale, but also participate in the conference program in the Transparency track.

Read more
Mother's-Day-Poll-Infographic

24% of Mother’s Day consumers are buying CPG products, such as beauty items, skin care products, or favorite snacks, for Mom this year.

Read more
ecommerce sympsium image

Join SmartCommerce’s CEO, Jennifer Silverberg, in her session, “Innovations in Digital,” at the 2019 Advantage Digital Technology E-Commerce Symposium.

Read more