CPG Marketing Blog

CPG Predictions for 2021 – Insights From Industry Professionals

January 14, 2021

As we said goodbye to 2020, we asked CPG industry leaders from top brands and agencies what their CPG predictions for 2021 are.

4 Things CPG Marketers Should Leave In 2020 (and 4 To Take Into 2021)

January 7, 2021

Our CEO, Jennifer Silverberg, shares a few things that CPG marketers should leave in 2020 and to take into 2021.

The 2020 Wrap Up: 4 Numbers Every CPG Marketer Should Know

December 14, 2020

As we navigate out of the pandemic, here are four very important numbers from 2020 that every CPG marketer should know.

Mucinex Drives Online Sales with SmartCommerce QR Codes

November 11, 2020

We partnered with Brandshare to help Reckitt Benckiser Mucinex drive more online orders – the campaign was recently featured in Mobile Marketer.

COVID-19 Impacts Consumers’ Thanksgiving Spending

October 25, 2020

According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year.

CPG Brands Must Think Outside The Brick and Mortar Box

October 11, 2020

COVID-19 has had a massive effect on all retail, including grocery/CPG — and CPG brands must now think outside the brick and mortar box.

Entertainment Is The Hot New CPG Currency

October 5, 2020

Entertainment is the hot, new CPG currency as consumers are trading off brands just for the sheer novelty or fun of it.

Bringing the Store into the Consumer’s Home (White Paper)

September 15, 2020

Interesetd in learning how CPG brands are bringing the store into the consumer’s home? Download our recent report with Brandshare.

MMM SE Tech Video Podcast Featuring SmartCommerce

August 28, 2020

Listen to this episode of MMM Law’s SE Tech Podcast to learn how SmartCommerce helps CPG companies sell more online!

SmartCommerce Names Elizabeth Halkos Chief Operating Officer

July 27, 2020

Fast growth in CPG eCommerce drives rapid team expansion for SmartCommerce – Announcement that Elizabeth Halkos has joined the company as its COO.

[Webinar Recap] CPG Musical Chairs

June 16, 2020

CPG marketing is like musical chairs. Especially right now, consumers are trying out different brands. How do you make sure yours is the one they land on?

SMARTCOMMERCE CLIENT BULLETIN: THE OPPORTUNITY WITHIN THE (SUDDEN) NEW NORM OF CPG SHOPPING

March 17, 2020

There are at least a dozen important life/humanity lessons embedded in the Covid-19 story. This is not about any of those – it’s a look at Covid-19 through the eyes of an opportunistic marketer and human behavior capitalist … who watches for trends that CPG clients can harness to grow their brands. For many years,… Read more

Meet David Byelick, Senior Vice President of Sales for SmartCommerce

January 13, 2020

Meet David Byelick, Senior Vice President of Sales for SmartCommerce!

Meet Haley Rubin, Vice President of Client Success for SmartCommerce

December 17, 2019

Meet Haley Rubin, Vice President of Client Success for SmartCommerce!

SmartCommerce Reveals New CPG Data at the 2019 Path to Purchase Expo

November 12, 2019

SmartCommerce will reveal new CPG data at the 2019 Path to Purchase Expo and was named one of the 2019 Show Stoppers for showcasing innovative technology.

How to Drive Carting from Mediocre to Robust Online CPG Sales

October 1, 2019

CPG brands that tailor their paths to purchase to the nuances of how consumers want to shop, while continuing to be creative with their products and marketing, can enjoy record CPG sales in the years to come.

Grocceryshop 2019 in 8 Tweets

September 19, 2019

#Groceryshop2019 is behind us. What a great gathering of the minds in CPG and Retail! eCommerce was front and center – but there was a lot of focus on doing it ‘well’ and making sure that everything leads to a frictionless path to purchase! #Convenience begets #loyalty, but first, nix the #friction / #groceryshop19@Groceryshop #retail… Read more