As we said goodbye to 2020, we asked CPG industry leaders from top brands and agencies what their CPG predictions for 2021 are.
Our CEO, Jennifer Silverberg, shares a few things that CPG marketers should leave in 2020 and to take into 2021.
As we navigate out of the pandemic, here are four very important numbers from 2020 that every CPG marketer should know.
We partnered with Brandshare to help Reckitt Benckiser Mucinex drive more online orders – the campaign was recently featured in Mobile Marketer.
According to a recent SmartCommerce study, COVID-19 is changing consumers’ Thanksgiving spending this year.
COVID-19 has had a massive effect on all retail, including grocery/CPG — and CPG brands must now think outside the brick and mortar box.
Entertainment is the hot, new CPG currency as consumers are trading off brands just for the sheer novelty or fun of it.
Interesetd in learning how CPG brands are bringing the store into the consumer’s home? Download our recent report with Brandshare.
Listen to this episode of MMM Law’s SE Tech Podcast to learn how SmartCommerce helps CPG companies sell more online!
Fast growth in CPG eCommerce drives rapid team expansion for SmartCommerce – Announcement that Elizabeth Halkos has joined the company as its COO.
CPG marketing is like musical chairs. Especially right now, consumers are trying out different brands. How do you make sure yours is the one they land on?
Meet David Byelick, Senior Vice President of Sales for SmartCommerce!
Meet Haley Rubin, Vice President of Client Success for SmartCommerce!
SmartCommerce will reveal new CPG data at the 2019 Path to Purchase Expo and was named one of the 2019 Show Stoppers for showcasing innovative technology.
CPG brands that tailor their paths to purchase to the nuances of how consumers want to shop, while continuing to be creative with their products and marketing, can enjoy record CPG sales in the years to come.
In 2019, CPG brands are changing their ecommerce strategies to meet the fast-growing needs of today’s consumers. Read Internet Retailer’s report for more.
26% of Father’s Day consumers are buying CPG products, such as personal care items or Dad’s favorite snack.
Last week’s two-day, P2P Summit featured industry speakers sharing valuable insights into three key aspects needed to connect with today’s consumers.