CPG Marketing Blog

Leveraging ‘Prime Day’ Events by Driving Pre-Event Carting

October 4, 2018

CPGs can take advantage of Prime Day by making marketing pushes that encourage carting — knowing that conversions will be right around the corner.

Shopper Marketing Magazine Awards SmartCommerce Editor’s Choice For Second Year In A Row

September 18, 2018

SmartCommerce is honored to have been selected as an Editor’s Choice Exhibitor at the upcoming Path to Purchase Expo for the second year in a row.

The Online Convenience Revolution Driving CPG Sales

September 17, 2018

Retailers and brands that make it easy to get customers from interest to purchase will continue to drive more conversions than those who don’t.

SmartCommerce Reveals Why and How Some CPG Marketers May Need to Unlearn What They “Know” to Sell More, at The Path To Purchase Expo

September 16, 2018

Join our team at the Path to Purchase Expo to learn about and understand the online experience that works for CPG consumers.

Retail Leader Names SmartCommerce CEO Jennifer Silverberg a Woman “Changing The Retail World”

July 7, 2018

SmartCommerce is proud to announce our own CEO, Jennifer Silverberg, is included on this distinguished roster of women leaders for “winning the online CPG war.”

Click2Cart Technology Drives Online CPG Sales

May 21, 2018

Our Click2Cart technology helps CPG brands boost ecommerce sales by eliminating the multiple steps usually required when buying online.

SmartCommerce Click2Cart Technology Featured In Shopper Marketing Magazine

May 17, 2018

SmartCommerce’s Click2Cart technology was recently highlighted in Shopper Marketing Magazine’s April edition. The article recognized how Click2Cart is helping CPG brands win online by eliminating the multiple steps that is typically required when buying online.

Consumer Goods Technology Recognizes SmartCommerce as Innovative CPG Ecommerce Solution

March 15, 2018

SmartCommerce is honored that the editors at Consumer Goods Technology recently selected our company as a winner in its 18th annual Reader’s Choice Survey, which highlights solution providers that are having a significant impact on the consumer goods industry.

Love is in the Air for Online CPG Valentine’s Sales

February 13, 2018

The online model for CPG products works only if it mirrors brick-and-mortar: toss it into your existing online shopping cart and move on with life.

CPG Products Taking Up More Space in Santa’s Bag This Year

December 6, 2017

By: Jennifer Silverberg This could be the merriest Christmas of all for e-commerce, with more people saying they plan to shop online than in stores this holiday season. We’ll see if those receipts end up eclipsing brick-and-mortar — but even if they don’t, it’s only a matter of (a short amount) of time. Just as… Read more

Topline Report from the 2017 Path to Purchase Expo

October 12, 2017

Last month, the SmartCommerce team attended the 2017 Path to Purchase Expo which gathered thought leaders including from brands, retailers, agencies, and category suppliers for three days of learning and collaboration.

SmartCommerce To Share Insights On Digital Impulse Buying At Path To Purchase Expo

September 19, 2017

Distracted online consumers are both a challenge and a huge opportunity for CPG brands. In our session at the Path to Purchase Expo, The Digital Impulse Buy: A Game-Changer for CPG Brands, SmartCommerce will be sharing insights on how brands and retailers can thrive with these new consumers.

Back‑to‑school brings millennial shopping behaviors to Gen X parents

September 17, 2017

For younger shoppers permanently attached to their mobile devices online shopping carts act as shopping lists. That’s often the case as well for parents during back-to-school season.

SmartCommerce Wins Shopper Marketing Magazine Editor’s Choice Award

September 8, 2017

SmartCommerce is very honored to have been selected as an Editor’s Choice winner at this year’s Path to Purchase Expo E-commerce Symposium, produced by the Path to Purchase Institute. This recognition from Shopper Marketing magazine showcases the must-see exhibitors at the expo, which is attended by the brightest thinkers in consumer product retail.

Partnerships With Brands are Key to CPG E-commerce Success

September 7, 2017

When Walmart entered the grocery business in the 1990s, it became one of the world’s largest grocers seemingly overnight. Some retailers are still recovering from that shock, but as it turns out, that shift may turn out to be nothing compared to the impact of CPG products’ massive move to online shopping. The online giant… Read more

Engagement is a Distraction (and a Sales Killer)

July 20, 2017

Imagine you’re a busy mom who sees a video ad for new toddler-friendly pancakes (Sprinkles? Sparkles? Whatever, but they’re toddler-friendly in some meaningful way). Tired of fighting to get your little one to eat, you click on the ad to buy the product. But wait! First, you’re taken to a pop-up asking you to “like”… Read more

[Infographic] Consumers are Buying Online ⎯ And Buying CPG Online

June 15, 2017

Online shopping continues to increase in popularity, but CPG products in particular have seen a recent spike in digital sales as well.

[Infographic] The New Path to Purchase

June 7, 2017

Carting is the new conversion, which means that brands must make it easy to add products into online carts.

SmartCommerce CEO Joining Contextual Commerce Panel With Experts from Google and sgsco at GS1 US Digital Convergence Forum

June 5, 2017

SmartCommerce CEO Jennifer Silverberg will join experts from Google and sgsco on the Contextual Commerce panel.

Redefining Conversion: The New (And Shorter) Path To Purchase For CPGs

May 23, 2017

For CPG brands, carting is the new conversion. The goal of every campaign should be to empower consumers to cart items with as few clicks as possible.