CPG Marketing Blog

There are at least a dozen important life/humanity lessons embedded in the Covid-19 story. This is not about any of those – it’s a look at Covid-19 through the eyes of an opportunistic marketer and human behavior capitalist … who watches for trends that CPG clients can harness to grow their brands. For many years,… Read more

Meet David Byelick, Senior Vice President of Sales for SmartCommerce!

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Meet Haley Rubin, Vice President of Client Success for SmartCommerce!

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SmartCommerce will reveal new CPG data at the 2019 Path to Purchase Expo and was named one of the 2019 Show Stoppers for showcasing innovative technology.

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CPG brands that tailor their paths to purchase to the nuances of how consumers want to shop, while continuing to be creative with their products and marketing, can enjoy record CPG sales in the years to come.

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#Groceryshop2019 is behind us. What a great gathering of the minds in CPG and Retail! eCommerce was front and center – but there was a lot of focus on doing it ‘well’ and making sure that everything leads to a frictionless path to purchase! #Convenience begets #loyalty, but first, nix the #friction / #groceryshop19@Groceryshop #retail… Read more

In 2019, CPG brands are changing their ecommerce strategies to meet the fast-growing needs of today’s consumers. Read Internet Retailer’s report for more.

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26% of Father’s Day consumers are buying CPG products, such as personal care items or Dad’s favorite snack.

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Last week’s two-day, P2P Summit featured industry speakers sharing valuable insights into three key aspects needed to connect with today’s consumers.

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We are excited to not only attend the 2019 P2P Summit, held May 15-17 in Fort Lauderdale, but also participate in the conference program in the Transparency track.

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24% of Mother’s Day consumers are buying CPG products, such as beauty items, skin care products, or favorite snacks, for Mom this year.

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Join SmartCommerce’s CEO, Jennifer Silverberg, in her session, “Innovations in Digital,” at the 2019 Advantage Digital Technology E-Commerce Symposium.

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Forget what you think you know about success selling online and adopt these five keys to driving CPG sales online in 2019.

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Consumers saved more than $50 million of products to familiar retailer carts in 2018 using SmartCommerce Click2Cart® links.

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CPGs can take advantage of Prime Day by making marketing pushes that encourage carting — knowing that conversions will be right around the corner.

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SmartCommerce is honored to have been selected as an Editor’s Choice Exhibitor at the upcoming Path to Purchase Expo for the second year in a row.

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Retailers and brands that make it easy to get customers from interest to purchase will continue to drive more conversions than those who don’t.

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Join our team at the Path to Purchase Expo to learn about and understand the online experience that works for CPG consumers.

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SmartCommerce is proud to announce our own CEO, Jennifer Silverberg, is included on this distinguished roster of women leaders for “winning the online CPG war.”

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Our Click2Cart technology helps CPG brands boost ecommerce sales by eliminating the multiple steps usually required when buying online.

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