[infographic] Why Do People Shop For CPG Items Online?

Everyone talks about Millennials seeking convenience, but we surveyed 400 shoppers and found that it’s actually the #1 reason people buy CPG products online across ALL age cohorts. Lower price and finding products that aren’t available in the store tied for #2, and speed was important to younger generations (Gen Z and Millennials).

If you’re interested in seeing more results from this survey, shoot us a note here.